Whether or not North Korea is behind the Sony hack, Kim Jong Un better brace himself because The Interview is headed to his country. Human rights activists are planning to airlift DVDs of the Seth Rogen comedy into the country via hydrogen balloons.

Fighters for a Free North Korea, run by Park Sang Hak, a former government propagandist who escaped to South Korea, has for years used balloons to get transistor radios, DVDs and other items into North Korea — not to entertain the deprived masses, but to introduce them to the outside world.

via Sony Hack: Activists to Drop ‘Interview’ DVDs Over North Korea Via Balloon – The Hollywood Reporter.